The A to Z Guide to Getting Website Traff´c
Q) Links From Other Sites
Simply submit your website to appropriate sites, asking that
they link to your site as a reference because it will benefit
their visitors. Don't spend too much time on this, if your content
is good and original, they will find you and link to you naturally.
Remember that Linking is Queen (http://www.redcarpetweb.com/promotion/0409.html#feature).
Stay away from reciprocal linking, links farms,
link scams, and any other unnatural links. They may not necessarily
hurt you, but Google tracks when you get a link, how long
you have had a link, who links to the site that links to you,
where you live, what you had for breakfast, and more (not
really... but kind of).
Make sure your server has a good statistics program. Use it!
If you don't have access to a good program, then pay for one.
Without the knowledge of who is coming to your site, from
where, and how often, you will be missing out on some essential
tools to improve your site.
S) Pay-Per-Click (PPC)
Sign up for Google AdWords and Yahoo Search Marketing. Spend
money getting people to your site. Use it for branding too.
This will create a steady flow of visitors to your site, and
will make your site more accessible to your potential clients.
You don't have to be #1, you don't even have to be #5... just
make sure you are on the first page of search results for
most of your keyphrases, when the cost is right.
T) Look Ahead
Stay informed of what is coming up in your market. If a new
product will be out next season, write about it now. Take
advantage of being a first mover. The search engines, and
linkers, will reward you.
Write an article once every week and get it published in as
many online publications as you can (with a link back to your
site). Include the article on your site. Not only will this
create many links to your site, but it will also get people
to click to your site, and most importantly you will become
an expert in the eyes of your visitors. They may even begin
looking for your site by querying your name!
V) Study Your Traffic
After 30 to 90 days you will have enough results to analyze
in your statistics program. Go over them with a fine tooth
comb. Get the answers to these questions:
- Where are your visitors coming from?
- Which search engines do they use?
- What queries do they type in?
- What pages on your site do they visit the
- What are the entry pages on your site?
- What are the exit pages?
- What path do they follow when they browse
Use this information to tweak your site.
- Use the most popular page to encourage
the visitors to make you money.
- Adjust the paths they use to send them
where you want them.
- Figure out why they leave from the exit
Also, see what search terms people use to
find you, and fine tune your keyphrases. If you targeted "green
widgets", but your visitors are finding you with the query
"green leather widgets", then start creating content about
W) Verify Your Submissions
After 3-4 months, check that you got into Dmoz.org and all
of the other directories that you submitted to. If you have
not been included, then submit again, or better yet, write
a polite email to the editor and ask why. Also, find any new
directories that would be worthy of your submittal time and
submit to them.
X) RSS Feeds
RSS (Real Simple Syndication or Rich Site Summary) is becoming
a powerful tool for Internet marketers. You can quickly and
easily add fresh content to your website. Article feeds are
updated frequently, so you can give your visitors (and the
search engines) what they want - fresh content! You can use
RSS to promote any new content, such as new pages, articles,
blogs, press releases, and more!
Y) Press Releases
A press release is a written communication that you submit
to journalists in the media (newspapers, radio, television,
magazines) which are used to make announcements that are newsworthy.
Create press releases announcing publication of any new articles
or new company information or products. If it is interesting/original
enough, a journalist may pick it up and write an article about
it. Before you know it, your website address may get published
in the NY Times.
Z) Keep Your Content Fresh
Remember to write a new page every 2-3 days. I only mentioned
it briefly, but it is probably the most important point in
this article. Keep writing! Without fresh content, your site
will gradually drop in the search engine results. To stay
on top, your content has to be the most up-to-date, freshest,
and most interesting and original content in your field.
Follow these 26 simple steps and I assure
you that within one year you will call your site a success.
You will bring in a massive amount of traffic from within
your industry and watch as your business grows!
So start writing, and write yourself to the
to Page 3 of this information: What to do and
what not to do....
About The Author
Shawn Campbell is an enthusiastic player in the ecommerce
marketplace, and co-founded Red
Carpet Web Promotion, Inc.. He has been researching and
developing marketing strategies to achieve more prominent
listings in search engine results since 1998. Shawn is one
of the earliest pioneers in the search
engine optimization field.