Search Engine Optimization and Blogs are intricately linked
I will restate here that I am not a big fan of constantly trying to "Trick" the search engines into giving you ratings you don't deserve. I understand all sides of the "battle for the buck", but if people spent as much time putting lots of quality content on their sites, and followed a few simple quidelines, top ratings will eventually follow, and one won't find themselves bumped so often.
That said, there is one factor of search engine ratings that is hard to get around, and that is that they all count the number of links IN to your site from other sites as something that matters. So, many site owners start creating Blogs as a way to increase the number of links in to their own, or other people's sites. There is no question that it helps for now, and in a couple of different ways, but I would caution people to try to keep the quality of the information that they post on the blogs to a higher standard that most. RELEVENT content on the source of the links in is important. If your blog is about web site design for example, and your link is toa site about web site design, the link will count for something. If your blog is about streaming video and your site link is to a site about hot dogs, it is of little use and will not be counted by some engines.
OH MY! I forgot about RSS and I can't get up!
Blogs are intricately tied to RSS Feeds, which are the way that people and search engines find out about your blog. Many Blogging tools automatically submit your blog to Technorati and dozens of other BLOG search engines or aggregators. If you don't learn about RSS Feeds, you mighta s well forget about blogs as a way to help with SEO work. The real advantage to blogs and RSS is not that they will make you rank higher, but that they may get you ranked faster. Long term, the quality of your information will be what helps you maintain a high ranking, but waiting from one to three months to get included can be painful. As blogs are indexed much quicker, they help get links in to your site built while you are waiting to get indexed.
There is more information about RSS here.
RSS, XML And Feed
Today, the niche internet
marketers are on their way to promote their website by pay
per click advertising. In the past few months, for the purpose
of web site promotion,
the most important procedure used to be link
exchange. But with the passage of time, many different seo
solutions have been discovered that include advertising in
a more appealing and compelling manner.
Readers? Huh? Help!
By Reba Collins
Have you seen them yet? The little orange graphics that say XML or RSS? Have you ever wondered what the heck they are? Yeah, me too. And, being as curious as a cat, I had to find out!
It wasn't hard to get most of the info I needed. All I did was search for RSS at Google and a ton of resources came up. RSS stands for Really Simple Syndication. Hmmm...really simple? Yeah, it really is pretty simple and it makes keeping up with news, sports, entertainment and business, well...really simple.
Basically, what happens is, say you read the Wall Street Journal, CNN and ESPN everyday. You also read a couple of business newsletters weekly or when they get delivered to your email inbox and you read your niece's blog (short for weblog [web-log]) that gets updated 'whenever'. Okay, so you go to each of the websites each day and do your thing, right? Well, if those sites offer an RSS Feed (which they do - look for the little orange RSS or XML graphic) then you can have their content or articles sent directly to your computer. No more going through multiple websites, it's all delivered to you in an RSS Reader right on your computer. And oh, there are also web based readers as well, you just choose the one you prefer.
Now, what's so great about that? Well, let's take a one of my websites, http://www.GiftBasketWholesaleSupply.com, as an example. Let's say you set up all your news sites, newsletters and blogs so you can read them in your RSS Reader and then you find out that Gift Basket Wholesale Supply has a blog that's updated whenever new items are posted to the site. AND...that blog has an RSS Feed...voila!, you add Gift Basket Wholesale Supply's RSS Feed to your RSS Reader and you don't have to worry about checking the site for new merchandise ever again. Now, you're notified automatically by way of a posting to their blog that is delivered to your RSS Reader. Isn't that wonderful? How many of your suppliers offer this service? Well, if I were you, I'd find out because your life could get a whole lot easier! And what's so great about an RSS Feed is you don't have to deal with any sp@m, you only get the content you ASK for! Cool, huh?
Okay, so now what are you supposed to do? You want to start reading your news and business reports in an RSS reader but you don't know what to do or how to get started. Well, I did the research...I found The Best resource for you to use to get started. It's CNET, a wonderful techie site that takes techie info and breaks it down for the rest of us. There's a page that explains RSS, and there's a great video as well. You'll also find links and reviews to all the different readers (be careful, some are free, some are not). You've gotta go there and check it out. Below are direct links to both the pages mentioned.
How To Read RSS Feeds:
RSS: Feel The Need For Feeds? Video (you'll have to wait a second while the video downloads):
And lastly, I want to tell you what I use to read my RSS Feeds.
First, the desktop RSS Reader I use is called FeedReader. It's very similar to an email program and even makes the same tah-dah sound that Outlook Express makes for a new email when a feed is updated. The best thing is...it's free, all you have to do is download and install it. Here's the link:
Second, I also like to use MyYahoo. To use MyYahoo, you just have to sign up for an account at Yahoo.com, it's free. Most people already have one anyway. If you use Yahoo Mail or participate in Yahoo Groups, you already have an account. Just go to Yahoo.com, be sure you're signed in and click the MyYahoo button at the very top of the page.
MyYahoo will let you customize your page and pulls only the information
you want to read. To add an RSS Feed, click on the Add Content
link, when you get to the next page click on the 'Add RSS by
URL' link that's right next to the 'Find' button. On the resulting
page you can enter the RSS Feed URL. We are located in Clearwater
Florida and serve clients around the country.